November 21, 2022by Will Payne
Most British travelers now consider a destination’s human rights record before booking a holiday, according to new data from Holiday Extras.
67% of customers now consider a destination’s HR before booking (Credit: Leio McLaren/Unsplash)
The findings came after the brand asked 3,000 people how they plan to travel in 2023, with 67% of respondents saying they are now looking for more “ethically responsible destinations”.
For 12% of vacationers, this was the most important factor when considering their vacation.
The study also found that despite the cost of living crisis in the UK, almost no one is planning to give up on holiday altogether, 51% plan to switch to a cheaper destination and 12% have already booked somewhere cheaper for a holiday next year.
More holidaymakers are also looking to switch up their holiday abroad with a trip to the UK, with 12% of Britons already committed to a UK holiday and 41% considering it.
81% of those surveyed said they spent more time researching their 2023 vacation to keep expenses down.
For the second year in a row, Greece and Turkey saw the biggest rise in popularity, with both countries seeing double the bookings they made in 2019.
David Norris, Chief Growth Officer at Holiday Extra, said: “As we move towards 2023, our research and data show that the cost of living challenge is not stopping people from planning their holidays, but spending more time thinking about their options.
Instead, vacationers are looking for cheaper, more adventurous, and more ethical alternatives to the places they’ve been to before and are willing to put in hours of research to ensure they get the most value for their money.